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Sunday, May 18, 2008

Article Marketing for the Purpose of Driving Traffic

When you are using article marketing for the purpose of driving traffic, you are instead going to submit a large number of original articles to a small number of article directories. Generally, you should submit each article to the top 5 or 6 article directories, based on the traffic level and pagerank of the article directories. This will allow you to gain maximum exposure to actual visitors, but will not create as many links into your web site.

This method relies on the pagerank and traffic of the article directories themselves to get traffic to your web site, rather than creating high search engine rankings for your own web site. One advantage to this method is that you do not have to wait for your web site to slowly climb from a pagerank of 0 to a pagerank of 6 or 7 to get traffic, you can simply get traffic from the article directories themselves.

The disadvantage to this method is that the bulk of your traffic will be dependent on the traffic of the article directories. If the article directories themselves were to go out of business, or the search engines were to delist or ban the article directories, then you would not be getting traffic whereas if you had built multiple inbound links and natural search engine traffic, you would not be impacted as strongly if a few of the article directories went out of business.

Once again, I am hesitant to answer the question, how many articles do I need to write? I think the question should be, how many articles can I write?. At the time of this writing, I have written over 1200 articles, and am actively writing and submitting more. At what point do I stop? I have every reason to believe that when I have 2400 articles I will have more traffic than I do now with 1200 articlesand of course, there will still be room to grow from there.

I can tell you this, if you have the attitude that you are just going to write a few articles and see what happens, you will be surely disappointed. A few articles will tell you nothing. You could get a few subscribers, or you could get hundreds of subscribers, but neither scenario will give you an idea of how well you will do long run in article marketing.

You see, with article marketing, each month you are adding articles to your store of online content. What this means is that each month there are more opportunities for people to find, read, and click through from your articles. To visualize this, imagine that you submit 100 articles per month for one year. Do you think you will get more traffic in the 12th month than in the first month, or the third month? Of course you will, because you will have more articles for people to read. You cannot simply think that you get so much traffic if you submit 100 articles this month because next month you will have all of this months articles online, plus the new ones you write and submit. And of course that continues to be cumulative through each month.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.

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