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Sunday, May 11, 2008

Article Marketing - How you Should Start Every Article

There's a specific way that you must start every article, if you want to get the maximum amount of readership as possible. It's important you start out this way so that you can best use your time, so you can get the most results out of your internet marketing business.

Also, if you do it right, you'll be able to make more money writing less articles - and the bonus is that those articles will better help your target audience, making them more appreciate of you and your services.

See what I did just there? I told you why you needed to learn what you're about the learn. This is important because roughly 31% of the population are predominately "why" learners. In other words, they can't learn about anything until they know the reason why they should learn it.

Not all people are this way. Some people only want to know the "what if". They're saying - I don't care so much for how it works or why it works, I just want to know that it works and can work for me. But not everyone is like that.

So, in order to not alienate 31% of your audience in your article, you have to tell them why. Here's a checklist I use to start each article out with. It works wonderfully because if you think about it, a 'why' is really asking - what's my motivation for learning this. Humans have six basic motivators, after their survival needs have been met.

These six motivators are:

1.To gain power or control
2.To not lose power and control
3.To enhance their relationships and to help other
4.To prevent the deterioration of their relationships and to not harm others
5.To accomplish something
6.To not fail at something

You should make an effort to touch at least briefly on all six of these motivators as they relate to the topic of your audience. This will make sure that you get as many readers as possible.

Plus, it streamlines the article writing process, so not only are you writing better articles, you're writing them faster than ever.

If you do article marketing, then you should download my report, How to Write an Article in 7 Minutes". It shows you how to write a high quality 400 word article in 7 minutes or less, including proof reading and research.

It even works on topics you know nothing about! Just go to http://www.the-article-writer.com/7minutearticle.html to get it!

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