Ensuring Your Reader Knows You an Authority Without Bragging

If you are an article author there is a good chance that your reader does not know you from Adam and with all the bogus news out there fewer and fewer people trust what they read. Many online article authors need to be cognizant of the fact that more and more people believe little if anything that they read on the Internet. There is of course a good reason for this.

How can you the online article author overcome this challenge, how can you let the reader know that you know what you are talking about? Some believe that it is highly unprofessional to brag about your experience, credentials or strength of knowledge in your industry, domain or subject. I somewhat disagree with this, as there are ways to allow your readers to know that you know what you are talking about and that you stand behind every word you have written and can back it up.

There seems to be a hardcore under current in society currently to not show ego, but it is my contention that there are those who have an "earned ego" from experience and thus it is relevant to allow your readers thru implied language that you know your stuff and you are good at what you do and that you know it. Such a stance is not often considered acceptable in some social situations and yet the reader of an online article may only read one of your articles once.

Currently, I have some 4.3 million article views on one online article website alone with the average article syndicated 14 times. So, if you consider the numbers I have some 40-50 million readers who have viewed one of my articles. They read it and considered it and either clicked out or used the by-line to come to our website.

If they believe you are an authority on the subject chances are they are much more likely to seek more information. Thus, a little bit of bragging might be relevant, just do it correctly and do not overdo it, some weaker individuals with low self-esteem might be completely turned-off. If that is your target market then, you need to cater to their fragile egos too.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington