Opt In Email List Marketing - Rake In The Cash With List Building

Opt in email list marketing is one of the pillars of most internet marketing businesses. If you have been involved in internet marketing any time at all, you will have heard that well-known phrase "the money's in the list". It is so often quoted that it has become a cliche, but that does not make it any less true. Of course the principle of list building is nothing new. Businesses and even non-profit organizations have been keeping mailing lists of customers, prospects, or givers since the invention of the postal service. The difference this century with the rise of internet marketing is that our lists are for email marketing rather than mailing. This means it is very easy to send them information - you can email a list of thousands of people every day, if you want to, provided only that you abide by the spam laws. You have no printing or shipping costs. Your only question, in fact, is how to increase your earnings from your marketing list.

For most internet marketers, beginning to build an opt in list means setting up a 'squeeze page' where something (usually an ebook) is given away for free in return for the prospect's email address. This works well, especially if you can find something truly interesting to give away, but how do you bring people to your website to see your free offer? One well-known route is giveaway events, but these seem to be attracting fewer and fewer downloads as they proliferate - you could probably find between five and ten giveaways that are live right now, whenever you are reading this. Well-known internet marketer Michael Cheney built himself a list of over 20,000 people in a very different way and a recently released audio interview will tell you how. It is an interesting method and although many people use it to a small degree, I doubt that many marketers have built such a large list this way, or even thought that it was possible.

It is often said in internet marketing circles that you can expect to make $1 a month per name from your list. That would earn someone like Michael Cheney $20,000 a month - a good income by any standards. Some marketers claim to be making much more per subscriber. I have no idea where the 'average' $1 figure comes from but if you are making much less than that from your list, you are certainly not alone. To maximize the financial returns from your list you must know when to email them, what to send them, and how to get them to buy from you instead of from the other marketers who are sending them the same offers. So whether you are just a beginner in opt in email list marketing, or whether you already have a good-sized list that is not bringing in as much as you would like, you are probably leaving money on the table unless you give yourself a good basic training in building a profitable mailing list.

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