Tired Of Competing With The Big Players? Beat Them At Their Own Game!

In traditional marketing we often shy away from markets where there is said to be alot of competition. Competition in traditional forms of marketing means spending more on advertising, having to be "clever" with marketing and is often a difficult uphill climb for newcomers entering the market. We shy away from the "big players" or where there is a strong monopoly of players.

With internet marketing this is however the exact market you want to target! WHAT?

When you consider your market for a product, you will likely consider the typical advertising format of using Google and PPC advertising. This is a costly area if you intend to compete with the "big players". However, what has been established is that those "big players" are not likely to a) go to too much detail with how they advertise and b) are constantly seeking new places to advertise.

So taking factor a) into account.

When choosing keywords the big players are not likely to focus too much on detailed keyword selection. They are more likely to simply pick the broad keywords they can find and then simply pay whatever is necessary for them to be in the top page of the searches for that keyword. As a new business entering the same market you therefore have a distinct advantage.... you can seek out those keywords which are still getting the high searches but where the "big players" can't be bothered to look fo them. Hint: Using software tools like Keyword Elite makes this process alot easier. So if we were to consider the "home loan" market, you may find that searches for keywords like "Cheap home loan" or " Compare home loan" are likely to be bombarded with competition, however if you were to look up keywords related but not necessarily broad for that same market, say: "Fixed interest rates versus variable interest rates". You are likely to find less competition but still be able to tap into this very lucrative market.

Point b) - Seeking new places to advertise

The "big players" don't waste their time searching for niche keywords and they are constantly seeking places to advertise their products. Some of these "big players" pay volumes to their advertising displayed. Image how beneficial it would be to get those "big players" to advertise on your website? You could create a website which targets the more niche areas of the same market, tap into those keywords and then place AdWords advertising in distinct places on that page, commanding sometimes $4-$8 per click! This is money in your pocket by targeting those markets.

All tips and advice are given to aid internet marketers and business owners. For a full review of how to market your website, design it, research your market and earn an income from your website, please visit http://www.monkey-marketing.com Easy to follow chapters guiding you through the process step-by-step.