Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

An opt-in list is an excellent way of building up a targeted list of contacts for your website. As its name suggests, when people opt in to join your list, they are taking the decision themselves and this makes all the difference. No spamming here. That's the value of your opt-in invitation and you can go further with the double opt-in as well (the user has to confirm again that they want to receive your information).

There are different technologies to help you to do this. Some of them can run directly within the hosting space of a website, while others are managed for you by an independent provider. It really depends on the size of your list and what you want to accomplish.

For the solution that runs as part of a web hosting solution, you will probably need to have a hosting solution that supports the programming language of PHP. Nowadays many solutions do this right from the start. Check with your hosting provider to see what they offer and if you have access to this immediately.

You can then install a package next to your website and access this over the web to put in place your opt-in system. This does not have to be complicated. In certain cases, hosting providers offer such add-ons with "one click" installation from your administrator's account. The mention of PHP is just to make sure that your server has the right software loaded (kind of like making sure that your PC is running Windows XP or Vista when you want to install and use Microsoft Word).

After that, you need to put an opt-in form on page in your website. The opt-in form will typically ask visitors for their email address, their first name and perhaps other information like their last name, preferences in terms of type of information and so on. Once the user has filled in the form and clicked on "send", the information goes off to your opt-in list. If you have chosen a solution that supports double opt-in, then your server will automatically send an email back to the user's address to confirm that they really do want your information.

Opt-in list builders from other providers work in a similar way. The difference is that instead of the user's opt-in information being sent back to your server, it goes off to the independent provider's system and the processing is done there.

Once you've started to get names added to the opt-in list like this, you can start your emailing or newsletter activities. Don't go overboard on sending out emails. You need to find the happy medium where you send enough to interest your contacts and to remind them that you exist, but not so much that they start redirecting your newsletter to their spam filter.

Keep on adding to your opt-in list by promoting your sign up link in different ways. You can put in at the end of articles that you use for article marketing and for publication in other newsletters and ezines. You can even put it in directly to advertising that you may be doing either online or offline.

When you send out your newsletter yourself, it will probably have links in it as well. These could be to different pages in your site or they might be links to partner sites where you have an agreement with other web marketers. A good opt-in management system will track how many people click on which link. This is very useful because you can see immediately what is working and what is not.

Remember that opt-in lists should also always give users the possibility to opt out. This can often be done by the user going back to the form that they originally filled out. It is also customary to include a link for this at the bottom of each email that the opt-in system sends out.

Not everyone will opt out. In fact if your newsletter is interesting and relevant, very few if any will choose to terminate their sign-up. But by including it in your emails, you make it clear that you respect your contacts and their right to sign off. And often this is enough for them to be reassured and to continue to want to read what you put in your newsletter and emails.

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