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Friday, May 16, 2008

Video Email Marketing Strategies

Marketing with video email has endless possibilities and potential. Would you like to increase sales, strengthen relationships and generate excitement about your product or service when you email? What, you do not think it possible to do all the above or maybe I am just being overly dramatic. You know that email changed very little since it came out in the early 70s. That, my friends, was over 30 years ago! Let me ask you something. Do you remember the rotary dial phone or curly cord to the hand set? Oh, remember the good old days of the phone booth, you know before the cell phone? The fact is email is evolving, finally! You can be an early adapter, a harbinger if you will, or just wait until everyone else jumps aboard and its common place, the choice is yours. Personally I like what Benjamin Franklin had to say about it, Find out where everyone is going and then get there first.

Video email strategy number one is no secret at all, just do it! Do your research, choose a user friendly, easy to use, inexpensive service and start sending video email to your friends, customers, clients and business associates. If you have not figured it out by now I have found a service and send video email daily. You can add the service I use to your list of potential possibilities for further review. In a nut shell you can start sending video email for as little as $10 a month on a month to month service agreement. You should be able to record your message and send it quickly and easily. Go buy an inexpensive web cam and you are good to go. After trying several different web cams I have found Logitech to be the best.

The very best marketing strategy on the planet is the simplest marketing strategy on the planet. Do you know what most of the wildly popular videos all have in common? Before I let you in on the secret you should know that the end results are huge spikes in sales. Does that interest you? So the secret to a phenomenally successful video is, drum roll,do not sell the product. What? The traditional days of product benefits and features followed by the hard close are DEAD. Instead of selling, mix in comedy with information and feed your customers useful knowledge. They will want to know more and actually look forward to your next video email.

Your video email marketing strategies will always do best when you use the basics. Use comedy, impart nuggets of wisdom with useful product knowledge, do not sell and most importantly have fun.

Alan L Woods is a successful investor, entrepreneur and prosperous affiliate. Check out http://www.YouCanToo.tv to see video examples and testimonials or get started today using video email at home or in your business.

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