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Saturday, June 7, 2008

Testing And Tracking For Article Marketing Success

This particular area of article marketing has probably had more to do with my success in article marketing than anything else that I have done. I am a particular avid tester, and by testing I was actually able to create two article marketing methodologies.

I created different tracking pages for different sets of article directories, and ranked each of these sets of article directories according to the amount of traffic they brought me. Using the process of elimination, I was able to quite quickly determine which web sites were good for generating direct traffic from my articles, and which web sites were best for creating long term inbound links. I have also used my tracking techniques to determine which article marketing submission and distribution services were most effective. This actually spurred me to drop some of the article submission and distribution services I was using at one time, in favor of doing more of the work myself, and outsourcing to an individual rather than a firm, the submission of my articles.

There are two primary tracking methods I employ, and I will attempt to go through these in as detailed a fashion as possible, as I personally believe this is one of the most important aspects of your web business.

You see, in most of the web marketing you do, you will find that on average, your long term results are not necessarily positive, in aggregate. But if you isolate the productive portions of your strategy, and drop the ones that are pulling you down, you can often create profits or results, even when initial results are ho-hum.

Here are the two article marketing methodologies:

1) Write lots of articles and submit to a short list of special article directories for immediate traffic

2) Write a small number of articles and submit to a long lost of various article directories for long term search engine traffic.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Article Marketing - How to Improve Your Targeted Lead Generation Using Article Writing Techniques

Like most internet marketers, network marketers and online business owners you are always searching to find responsive sources of targeted lead generation and increased web site traffic, at least thats what I am constantly being asked about.

You have heard it all before, all the things you must do:

  • Target your market
  • Increase web site traffic
  • Entice responses to your opt in forms
  • Collect your leads contact information
  • Improve conversion rates
  • Build your lists
  • Monetize your lists

Your question is still - How do you do that effectively?

Start by learning how to deploy an article writing strategy to target your lead generation efforts by:

  1. Researching the categories in popular article directories, and select topics that are relevant to your target market for your article writing campaign
  2. Researching keyword phrases related to those topics, for example, if you Google "targeted lead generation" or "lead generation you will find the competition is 11, 300 for the former compared to 1,900,000 for the latter, hence you would use the phrase "targeted lead generation" to attract visitors interested in that segment of the broader lead generation market.
  3. Targeting your keyword phrases in your article writing, to improve your conversion rate of article readers to visit the "targeted lead generation" anchor text in the link of your articles "bio" or "resource box" leading them to your web site.
  4. Providing valuable content to help your readers answer their questions, or solve the problem is your primary purpose in article writing. By doing so you will establish yourself as a "go-to" resource in your target market, that your targeted leads will want to hear from, so they will be willing to give you their contact information, if you ask them in an appropriate manner.

Do you want to learn more about how I do it? I have just completed my brand new e-book, a guide to creating profits online successfully - "How to Breathe Life into Your On-Line Business"

- Download it here - Free: - Learn How Targeted Lead Generation Starts the Art of Creating Profits Online

Are you just getting started online, or trying to jump start your sagging profits online again? Discover How to Help Your Online Business with Targeted Lead Generation Here Now

Leo Hanes is full time internet marketer, writing and publishing over 100 articles and four books primarily focused on the core principles of creating profits online.

Amazing Article Marketing - Latest 4 Efficient Steps to Improve Your Article Marketing

Article marketing is one of the best website promotion tactics to drive free, targeted traffic to your website. This works by writing and distributing articles to your target niche through various publishing sites. Every time your articles are picked up by webmasters for distribution, you make your website more popular and more relevant to the eyes of search engines.

Here are the 4 efficient steps to improve your article marketing:

1. The most important element in article marketing is the quality of the articles you write. Your articles must be well-written, focused on your target niche, and content-rich. In addition, they must also be useful and they must offer solutions to the problems that are being faced by your potential clients. When your articles contain the above mentioned elements, they have great chances of being widely distributed online.

2. To increase your clickthrough rate, you must know how to grab the attention of your readers. One of the best ways to do that is by using titles that your potential audience can relate to. Your headlines must be appealing and target the emotion or the curiosity of readers so they will be entice to open and read your content.

3. You should write your articles while keeping the publishing sites requirements in mind. Learn and understand the terms set forth by major publishing sites and abide by them at all cost to make sure that your articles will not be rejected.

4. Optimize your content. You should also consider the search engines and your target market's online behavior when writing. Strategically place major keywords throughout your content so search engines will effectively index your articles. By doing so, you will make your articles highly searchable and easier to find online.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Internet Marketing Tips and Strategies

Internet Marketing is quickly becoming the best avenue for starting a home business. There are many reasons for the spread and growth in this industry. Aside from the fact that this is one of the easiest businesses to start commerce statistics are revealing amazing growth in online markets.

The trick to launching your own business online and sustaining it is to have a simple idea for what your business will be. You should also have a specific preparation for your business. You need to start by listing what your business is about, who your target audience is, and the products you want to market.

A lot of people don't want to or feel like they can't do it but if you want to work online you need your own website or blog. Even though a lot of people fear this step, it's one of the most essential to your triumph. Having a website will help you develop a list of clients that you can develop relationships with over time, that you can have a continual stream of income from the same niche group.

Your website does not have to include fancy graphics or an intricate design to it. It needs to be as simple and as easy to use as possible. As long as it has the proper internet marketing components it will lead to profits.

Some things that you will want to include are an email capture section; lots of content, and possibly something free to give away based on your customers tastes. The most important aspect of internet marketing is not design or looks but traffic generation and SEO.

This is why you need a top notch marketing plan, one that will focus on these important topics. Your plan will need to include a course of action for each of the following: search engine optimization, linking, article writing, press releases, blogging, joint ventures, affiliate programs, classifieds, social networking, Forum marketing, and more.

This may seem overwhelming but that's why a good plan is so crucial, if u do a little bit each day for each category then your business will grow by leaps and bounds. It's important to devote an equal amount of time to all the components of your business, you can't only focus on one and neglect the others.

You should set timetables for yourself with reasonable goals both for technical and monetary accomplishments. If you lay the ground work for your business properly then you should see a steady traffic flow that will keep growing.

The benefit of this approach is that once you have a steady stream of traffic sales oriented goals are easier to achieve. You can test which sales pages are converting better or test a variety of offers to find the most profitable combinations.

Overall, there are many ways to market your business online but as long as you have a plan you can stay on track and get things done quicker and more efficiently ultimately leading to a higher income and increased sales volume.

For more information about starting an internet marketing business read these helpful reviews on the Super Affiliate Handbook and Rosalind Gardner at a popular Online Business Opportunity website.

Bum Marketing Method Exposed - Why I Market Exclusively With Articles Part 3

You have completed the previous step and decided on which niche you are going to market in. You have selected affiliate programs that are suitable for your niche market. The final step is going to be submitting your articles to the major article directories like Ezine Articles, Go Articles and Idea Marketers.

Let us examine one of the most critical parts of writing your article. This will be to create an attention grabbing headline. So for example if you plan on writing an article on internet marketing you can name it "Do You Make These Three Marketing Mistakes In Your Advertising Campaigns?". Ultimately the title of your article will determine the success of your article. If it is dull and boring nobody is going to take the time to read your article.

Another important factor to consider is that you need to optimize your headline for the search engines. This means using a keyword research tool like Overture and finding low competition phrases that are searched often. You will then use these keywords once in your title. When somebody searches for a specific keyword in a major search engine like Google they will find your article and with an interesting headline read it.

By creating an effective headline you have already won half the battle with your article marketing efforts. Another very important step that you need to do is you need to create a squeeze page. The squeeze page will primarily serve the purpose of capturing the name and email address of your visitor allowing you to market to your subscriber over and over again. It is a lot of work driving traffic to your web site and you need to make sure that you make the most of driving repeat traffic to your web site.

In your last step you will write an article and include your squeeze page as the url in your bio.

Here's your chance to drive massive traffic to your web site:

Download your free ebook here: Secrets Of Article Marketing

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

How To Promote With Article Marketing

Getting traffic to your website or blog is the only way to make it pay, but not everyone who launches a website or blog has the money to spend on promotion. Good news. There's a promotional method that really works for attracting site or blog traffic and it's free, free, free. It's called article marketing and it is a sure way of raising a site's profile.

Step 1: Find An Article Directory

To get started, find a suitable article directory. Article directories are sites that have hundreds and thousands of articles and there are new ones emerging every day. Some are all-purpose, covering everything from family issues to healthcare, while others have a niche, such as computer advice or art. All of them are hungry for content.

With so many to pick from, choosing an article directory can be a minefield. To make it easier, look at the directory to see:

  • how many authors there are - if only a handful, forget it and move on.
  • how many articles there are - ditto; come back when they've got some content
  • can the site be found on Google, Yahoo or MSN - if you can't find many links to the site, then no-one will find your articles either.
One of the best and most effective article directories I have used is EzineArticles.com. EzineArticles is easy to use and articles published on the site appear in the search engines very quickly.

Step 2: Start Writing

Once you've decided on the right article directory or directories, write an article. Bloggers will find that blog posts are a good starting point for a web article. If you're not a writer, there are plenty of writers who will whip up an article for a few dollars. Some will even help you get it published. The article you write or commission can be about almost anything related to the site, blog or business you are promoting. The ideal article should be short (say 300-600 words) and error-free, so remember to proofread and spell check.

Many article directories vet articles before publishing. Stick to the guidelines that are published on every site and approval should be a formality. Most article directories prohibit self-promotion in the body of the article. Direct promotion of a site, blog or business is reserved for the resource box.

Step 3: Work That Resource Box

The resource box is where article writers can put all the self-promotional information. Readers who have found the article useful are likely to click on the links to see what else a site, blog or business has to offer. Article directories typically allow up to three links in the resource box. A good resource box has the name of the writer or the person being promoted, the name of the business and the keywords that the site or business owner would like to promote. See the resource box at the end of this article for an example. Other resource boxes may link to a sales letter page (with the product name highlighted) and include a short elevator pitch and call to action.

Step 4: Submit Like Crazy

Once the article has been submitted to the directories the site owner has chosen, it's time to move the strategy to the next level. Article submission services extend the potential reach of an article, giving another opportunity to boost traffic. Like many article directories, article submission services allow people to upload articles for approval. Once the articles are approved, these services send them out to article directories, article groups, ezine publishers and website owners to be considered for publication. Two options for article submission are Article Marketer, which has free and paid options and Isnare, which is a paid service. There are also free and commercial programs to automate article submission.

Pros And Cons Of Article Marketing

The big question, of course, is whether submitting articles to hundreds of directories counts as duplicate content. It's hard to tell. Some of them end up in the sandbox after a while; others don't. Staggering submissions is a good way to avoid this. However, in my opinion, the advantages outweigh the potential disadvantages. With article marketing, sites can receive hundreds of inbound links in only a few days or weeks and thousands of people will be visiting the site that's being promoted. That can't be bad, can it?

Sharon Hurley Hall is a freelance writer, ghostwriter and editor, who has seen article marketing work for her. Sharon is a freelance writer, ghostwriter and editor who writes on freelance writing skills and writer promotion for InspiredAuthor.com. For more information or to contact Sharon, visit doublehdesign.com.

Are You A Network Marketer Who Absolutely Detests Selling To A Cold Market? There's A Better Way.

Do You Detest Sales?

If you desire a better lifestyle, are willing to put in the time to educate yourself and put up with the challenges of building a business, the rewards are plentiful.

No one company is the answer to everyone's dream. But the right company is out there waiting to greet you with that perfect fit. It is up to you to search it out.

When recruiting I insist on telling the truth about the parameters of our network marketing business. It is work, and it is hard work. I don't fudge on the facts in order to sign someone on. I don't lie and I don't sugar coat it. I don't need the prospect's business that badly. The end result is I sleep well at night knowing I am doing the right thing.

Yeah, sometimes when the debts are raising their ugly head and funds are tight, the opportunity presents itself to, as one up-line puts it, "Just close, sign them up and see if they'll stick." But that is doing the client a disservice as well as myself when the charge-backs attack. As I look at my account the charge-backs are not prevalent.

Our industry is about selling and that is an unmistakable truth. That's what we do. But that is not all we are about. We market Hope and Opportunity. This is a way for the average person, with above average ambition, to achieve massive success. But remember, this business is not for everyone. Another untruth is, "anyone can do this."

While 97% of Network Marketers Fail, Opportunity Knocks!

There is a consistent 97% failure rate in the network marketing industry. To be fair that 97% rate applies to other industries as well, but this article is not about those industries.

If you are not relentless in your quest to change your life, this may not be the business model for you. You may not have the tenacity to hang in there when the going gets rough, and it will.

Besides, contrary to what the 'top recruiter' wants you to believe, maybe your life doesn't need changing. Maybe you are content to use his product and have no desire to own your own business and that's ok. Don't get caught-up in the hype and talked into anything. After all, your life is your 'business'.

Back to the 97%.

That was my challenge. It did not sit well with me that out of every 100 people we brought into the business, 97 were destined to fail. It felt like we, as an industry, were lying to them. I knew there had to be a better way and began researching for solutions. I found the theory that works for me.

Could There Be A 'New Sheriff In Town'... A New Way Of Thinking?

Since you are still reading at this point, I applaud your open-minded disposition and your quest for knowledge. If this article has peaked your interest and you want more information about how to become successful in taking your same networking business online, using our system, download the well written, free ebook at my website http://www.ckdillon.com. It will eliminate several misconceptions and probably raise more questions in your mind.

For information on how we help you take your business online and to the next level without trying to recruit you away from your company, contact me anytime at: charles@ckdillon.com.

Remember, this e-book is just a first step in clearing the cobwebs of misinformation that you have been subjected to over time. We expect a number of people will read the free e-book and move on, but that's a good thing. Something was learned. The education was free. No harm, no foul.

If you want to jump ahead to step three of the system we've set up, to see one of the more advanced steps, check out the link in my resource box. You're about to learn methods most marketers will never know, and all it takes is a click of the mouse. How easy is that?

I hope this information helps you make a decision concerning your future in Network Marketing. We wish you all the best.

Thanks again for reading.

CK Dillon is an Online Network Marketer. He loves to help people win the network marketing game and beat back the myths that keep them from success. It is a battle that can be won, one person at a time. Click on the link below and find out out more about how to ease your mind and learn how to become successful at what you already love without bugging your family and friends. http://www.netcashonline.info