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Thursday, August 28, 2008

Adsense and Pay Per Click For Writers - Exchanging Words For Dollars

What is the main goal of every writer? Ask this question of one thousand writers and chances are strong that the overwhelming response will be: "To get published." I'm here to tell you that all of these writers are wrong. Here's why. If these polled writers were pressed further, I'd bet that they want to get published because that would get them to the real goal...Getting paid.

How many authors would agree to a publishing deal that offered no money? Would you? I thought not.

So, let's skip the publishing deal, and get you paid. We'll save the publishing thing until you're making a few dollars and generating consistent income from your writing. We've all done our share of research. Even when writing fiction, research comes into play and gives your writing a richer feel .You get depth and layers. But, this isn't a course on how to, or the benefits of, research. You'll need to know all of that to continue.

Think of Google as a publisher that will pay you to research a topic, and develop a web site with relevant quality content on that topic. You're also free to pick any topic you want. Once you write five to ten pages on the topic, all you do to get paid from Google is add some code to the pages from Google's AdSense site. If you don't already have an account, you will have to take the two minutes it takes to apply for one.

After inserting the code, when you post your pages to the web; they will display ads geared towards the topic you wrote about. Ads that will be targeted to, and of interest, to people who will visit your pages.

The AdSense ads aren't typical ads, meaning that no one needs to buy anything for you to get paid. They are Pay Per Click ads. You get paid every time someone clicks on the ad whether they buy something or not.

It's a great concept that writers just like yourself are using to build six figure incomes by building several sites. Once the initial work is done, the income is residual. The possible money to be made from dedicated writers is staggering. I've seen, and am, living proof of the power of this process. By employing these simple tactics, my online income has exceeded my offline writing income, and the online income continues to grow every month whether I work at it or not.

So, here's to you not getting published. Let me be the first to congratulate you.

Ray Mardo owns and operates various websites that employ pay per click monetization. An example can be found at http://raymardo.com/dj-insurance.html

What You Should Know About Affiliate Article Marketing

Everyone is talking about affiliate article marketing. It's all the rage and will never go out of style, unless search engines decide they hate unique content. But there are some things you should take notice of when marketing to the customer with article.

If you're not familiar with this method of deriving income from the internet, you are missing out on a wonderful opportunity. You have a strong desire to make money and you really want drive laser focused traffic to your web pages, then there is no better method than affiliate article marketing.

But, you cannot just write drab and boring content. You need to stake your readers attention to every word and sentence your write. Here are some things to consider.

  • Subject heading - You subject heading needs to be compelling. You have a 1-10 chance to capture a internet searchers attention. Your subject heading needs to stand out in from the crowd. It needs to scream read me!
  • The body - Your body needs captivate the reader from one line to the next. The best method to use when writing is short words, short sentences and short paragraphs. Always use the rule of shorts. Keep it simple and write to a 8th grader.
  • Resource box - A poorly written resource box will never impel your reader to your web page. It's need to make them take the last step. You compelled them to read your entire article and you must keep in mind you are marketing to the customer article.

This probably comes as no big surprise, but you need to fire the English teacher inside you. Yes, grammar is important, but please throw proper sentence structure out the window. What do I mean? Write like you talk, every time you decide to place content on the internet, pretend you're have a conversation with one person. Using the tips in this article will only help you hone your craft.

A goldine of information can be found at Affiliate Article Marketing. Decide for yourself if you really want generate profits online and become a better marketer.

Article Marketing - 5 Tips for a Massive Income

Did you know you can make a massive income online, just by writing articles? "Article marketing", which is basically writing articles which act as advertising, is popular online. If you can write articles, you're golden.

So let's look at five tips which will help you to turn your skill at writing articles into cash.

1. Write articles to promote affiliate products

One of the easiest ways to make money with your articles is to use them to promote affiliate products. When you're promoting such products, you make a commission from every sale which was made via your link.

When you're writing to make an affiliate sale, don't write a "sales" article - you're not trying to sell directly from the article. Write an informative article, or a review.

The amount of money you make writing articles for affiliate products depends on the number of (good) articles you can write each day.

2. Offer an article writing service

We all see thousands of advertisements a day. They're everywhere we look. We're force-fed advertising online, on TV, and on radio. This makes us deaf and blind to advertising.

However, articles cut through the noise. Articles are useful, so we're not blind to them: this makes article marketing a perfect solution for clever marketers to advertise their wares.

Since articles do work well, many marketers are looking for people to write articles for them.

If you offer an article writing service, you will soon have more buyers than you can handle.

All you need to set up your service is a small Web site. Promote your site using... you guessed it, article marketing.

3. Create an article writing schedule

This is all well and good - you can make money writing articles. However, you need to be able to get the articles written in a timely manner. This means scheduling your article writing, and getting them written.

The more you write, the more income you can make, so schedule your article writing each day.

4. Turn your articles into reports and ebooks

Once you get into the swing of article writing, your articles will mount up. You've got hundreds (and over time, thousands) of articles on your hard drive. Don't let them languish there. Use them.

A tip: if you write articles for others and get paid, the copyright passes to them, because your articles are "work done for hire". You can't repurpose those article - don't reuse them, because you no longer have the right to do that.

However, you can certainly repurpose any articles you've written for yourself: you retain the copyright, and you can turn your articles into reports and ebooks to either give away, use as a promotion, or to sell.

5. Create a membership site from your articles

Enthusiasts love getting fresh, timely information on their passion. So once you've written a batch of articles on a topic which has eager readers, consider creating a membership site for them. As you write new articles on the topic, post them to the membership site.

What topics make good membership sites? Just about any topic which has magazines which service those enthusiasts. Consider topics like knitting, golf, home maintenance and repair, beauty tips - the possibilities are endless.

So there you have five tips which will help you to make a great income from article marketing. Start writing today.

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Defining Your Online Business Goals Will Lead To Web Success

So you are ready to start (or enhance) your online business. Running a business on the web is no different than running it offline. Once you have an idea in mind, determine your business model, write your business plan and establish your:

* Goals and Objectives

* Services and products

* Unique selling proposition

* Expected ROI and how to achieve it

* Branding

* Marketing and promotional efforts

* Competition

* Budget

Now you are ready to try this online. Before you hire a web developer you need to define the purpose of your website. Start with the selection of a domain name that represents your product and services. A URL address is where your business branding starts. Your name will be your identity and how you will be known in the web world.

Your next task is to determine keywords for your site. This is your first form of online advertising. Keywords can determine what your products are and even where your business is geographically located and of course, how you will be searched.

Next you are ready to build the site. It is essential that your site is optimized for the search engines. Choose a webmaster that understands the main components of search engine optimization and direct response web development. Your objective should be to make your website organically searchable (rankings on the free side of Google) and designed to increase your conversion rate by having visitors take action.

Your site should be attractive to viewers and it should also offer incentives and take-a-ways to keep them on your pages or to guide them to your conversion pages. Always keep your branding in mind. Visitors can return to your site up to six times before they make a decision so you want them to remember your identity, your unique features and benefits and ways to bookmark or download a free report to keep your branding on their desktop.

A certain amount of your hits must have a desired outcome. Whether it's to buy a product, fill out a form, or perform any other desired action (click on an advertisement or stay on the site for a specified period of time). Increased conversion rates turn more visitors into customers. And if the site is designed correctly, instead of leaving your site, visitors will stay and find the information they want. And of course you want more return business. Draw your customers back to your site with newsletters, special offers, and other campaigns that will dramatically increase your back end sales.

Once the site is built or rebuilt (if an existing site is not working up to expectations) and optimized for search engines, the next critical step is Search Engine Marketing (SEM). The purpose of SEM is to create a continual and increased flow of traffic to your main website. Simply put, the more visitors and more page views, the more opportunity make a sale and increase your profits. Sometimes known as off page marketing, SEM is often the forgotten child of marketing. Budgeting for this area is essential. To be successful online requires implementing SEM strategies and techniques that include online PR, blog, Pay Per Click, niche micro sites, social media networking, building and communicating with your email list; submitting to directories, search engines and local search, special offers, e-zines and viral marketing.

Another key component of a marketing mix is to constantly review your statistics. Analytics help take the guesswork out of a website's effectiveness and is hard concrete evidence if a page or promotion is working. Testing and tracking, tweaking your content, updating keywords, doing A / B testing of a promotion or webpage will give you a flow of marketing information based upon visitors behavior that is invaluable.

Often times your competition can unwittingly help you succeed. By analyzing how they conduct business online, where they are spread on the Internet, the effectiveness of their site (choose only those that rank high on Google), how they are branded, positioned and selling - will tell you a lot about your improving your online business.

And finally, you need to budget for success. Do not put all your eggs in one basket (i.e. building a beauty site with little else to support it). Traffic is the life-blood of any website. That is why Search Engine Optimization (SEO) and Search Engine Marketing (SEM) should be a focal point in any marketing plan if you want to succeed on the Internet.

TeamWork Builds Web Success

The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we'll show you ways to increase the amount of qualified traffic to your site through the expanding "social web" and how to convert visitors into buyers at a high rate of return.

Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to http://www.websuccessteam.com/whydirectresponse.htm

Contact the Team today for a complimentary consultation at http://www.websuccessteam.com/contactus.htm or email Bob Speyer at bob@websuccessteam.com To your web success!

Articles For Content And Visibility

Articles, checking out my definition, are informative pieces of writing, usually relatively short, that conveys an idea or concept in a beneficial, appealing and/or entertaining manner. But what do you need articles for, you are an online marketer who wants to make as much profit as conceivable, right?!

It is perhaps stating the obvious, but you can ask just about any netrepreneur who have seen the secrets of generating repeat visitors to their website, and they will tell you it's all about content (that is CON-tent as in what is actually present inside, not con-TENT which implies something else utterly). As a consequence, what consumers like about a site is the stuff it has to offer them that has some substance about whatever subject they are intrigued by.

Articles are the meat of a majority of websites. They are what makes visitors stay on your sites and literally the stuff search engine spiders are looking for. Both these functions are equally imperative - without one of them, you simply won't have the other either. Having nice looking graphics and images can indeed be attractive to some visitors, but then again everyday surfers go elsewhere if your site is too slow to load. Another problem is that search engines prevalently find nothing to write home about in pictures, and don't score them as highly as article based websites.

Once your website has content, you're on the road to visibility. By offering your visitors something of value, you not only increase the chance that they'll come back, but similarly that they will tell friends about your site - this being an example of the much hyped up "viral marketing" maneuver. Similarly, search engines grant extra weight to websites with information as well as those that are frequently revisited.

At the end of the day there's no way around it: you can find millions of websites out there in cyberspace. You desire visibility to get visitors. And the more visitors you possess, the more sales you'll make.

Although it is clear that your website need to have text based content on it for matchless Seo, you must pay attention to the details of how you go about generating this content. There are good ways to do it and we have bad ways. A few ways may even give you results that take you further from your ambition. this has been an introductory article on the theme - in coming articles I intend to dig deeper into the art of utilizing articles as an online marketing procedure.

About the author:
Michael Hawkins is an experienced online article marketer. Read more of his articles on writing or take a look at his free article marketing guide now available, revealing the three simple steps to using articles as a promotion tool.