How To Increase A Websites Search Engine Ranking Position

I have been attempting to learn about web promotion and web marketing since 1999, this was the year that my main website went live on the internet. Strategies that worked only last year have now come and gone as tends to happen in this ever changing industry. There are however a number of website promotion techniques that have worked for the last eight years and continue to be successful. I am the first to admit that I have made many errors when trying to improve my websites search engine ranking, but would like to think that I have learnt from them. As well as making mistakes, I have also gained a great deal of knowledge in this period and will share some of this with you, in this article.

Each webmaster should have a list of keywords or key phrases that they would like to be highly ranked for in the major search engines. For example the main key phrase for my site is stuttering treatments. I have worked very hard at attempting to attain the number one position in Google for this phrase. Each of these keywords/phrase should appear some where on the homepage of your website. This enables the search engines to find your site for that word/phrase when it does its crawl.

Content is king, this is a big phrase in the world of search marketing. The content of your website should be unique and of value to its readers.

One of the main ways of gaining a high search engine position is by obtaining a large number of backward links, including some high quality ones from other trusted websites.

In the past webmasters were able to buy these links. Things have now moved on and this practice has now all but ended as it goes against the guidelines of the main search engine which of course is Google.

I personally believe strongly in article marketing. Writing articles has seemingly been a very popular and successful way to promote a website, since the internet was born. It continues to provide me personally with great results. It goes back to the content is king ethos.

I hope this little bit of advice proves to be beneficial to you.

Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including:

Therapy for stuttering
Cure for stammering
Stuttering

Website Marketing Strategies For Small Business Development

Small business owners are always searching for a way to develop their business into something greater. Its the natural entrepreneur spirit to want to develop our business and succeed, however, in order to do this, we must find low-budget methods in order to market our websites.

Why Low Budget Marketing Strategies?
First off, the obvious reason why low market budget strategies are preferred for small businesses is because they are more cost effective. There are some other reasons as well. Low budget marketing strategies forces your mind to be creative, so when you flex the creative muscle more and more, you know how to market even better. Therefore, when you start bringing in some income, you will have both money, and a creative marketing mind, and at that point the possibilities are endless.

Finding the Best Low Budget Website Marketing Strategies
It is recommended that you start looking around, and start looking at what the successful sites are doing. As you start researching the internet more and more, you will be able to decipher what works and what doesnt simply from looking at it. The best way to find the best low budget marketing strategies is to look at how much income your companys bringing in, and see how much money you can put into imitating the already successful companies.

How to develop your business with website marketing
Lets compare your business to a rocket ship. It starts out as just a thought, then it is slowly built and established. The scariest part can be when its time to launch, because this is when all the disasters happen. If you have ever noticed, when a rocket ship takes off, it starts off, it is very slow in the beginning, in fact, you can probably walk faster than the ship at a certain point. Thats how your business must start, it must be a slow launch, gathering foundation for a strong successful launch. When you finally gain the momentum and speed, there wont be any force that can stop your business!

Is your website struggling?
Do you need help getting traffic to your website?
Do you want to earn a full-time income online?

Read Free Here:Keyword Elite Specialty

Kyle Everette is an expert of keyword research & Search Engine Optimization, and believes anybody can build a highly successful website with the correct tools & knowledge

The Bum Marketing Method 101

What is the bum marketing method?

This is a question which many newbies or super affiliate wannabes often ask in forums or blogs. The answer can be simple as you will understand shortly. In this article, I will tell you what is the bum marketing method and how can anyone make money out of it.

The bum marketing method is a simple way to make money using a high traffic page to direct traffic to a sales page to close the deal. It is another form of article marketing in short. Because it is so simple, any bum can do it which is why it is called bum marketing!

What are the ingredients for the Bum Marketing Method?

1. A search engine loved web site such as EzineArticles, Squidoo, Zimbio & HubPages.

2. A product sales page such as a ClickBank product page, other affiliate sales page or even your very own product sales page.

3. A unique and original article optimized for long tail keywords

Basically, using the bum marketing method, you will write an article about 300 words long centered on long tail keywords with a keyword density of around 1 %. Long tail keywords are targeted 4 or 5 phrase keywords that are specific.

For example, "buy a black iPAQ Pocket PC H3670" is a long tail. Such keywords are easier to rank in Google and chances are, the searchers are laser-targeted.

Next in the bum marketing method, submit it to EzineArticles, Squidoo, Zimbio or HubPages. Remember to put links on your article to your sales page or whatever destination site you want your visitors to go. In the case of EzineArticles, place your link in the author resource box. They do not allow affiliate links but you can always use a redirect or masked link.

With long tail keywords, your article can be ranked in Google within a few days. I have seen them in Top 10 within several hours!

When your prospects search for the targeted keyword, for instance, "buy a black iPAQ Pocket PC H3670" in Google, he/she will see your bum marketing article and read it. If your link is obvious and appealing enough, he/she will visit your site and Ah-Ha! Your visitor is more likely to buy, isn't it? See the power of the bum marketing method?

For a limited time, you can download Davion's FREE report "Secrets of Affiliate Marketing" which reveals killer secrets of affiliate marketing you can use immediately to supercharge your affiliate income! Full giveaway and resale rights worth $97 included.

Also read this interesting article to pick up 10 affiliate marketing secrets.

Viral Marketing Strategy

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are a collection of high impact viral marketing strategies:

Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.

Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

Allow people to give away your free software. Just include your business advertisement inside the software program.

Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

Create an alliance with other web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic with each other. For example, you would instantly have a number of web sites selling for you without paying them an affiliate income. You would just be giving them ad space on your web site.

Create a free e-zine directory. You'll attract a lot of traffic from e-zine publishers and people who want to subscribe to the e-zines. Your listings could include name, subscription instructions, publishers name, etc. Of course you could put your own e-zine listing at the top of your directory to get extra exposure.

When you offer a freebie from your site, submit it to freebie sites. They provide target categories which mean targeted traffic.

So if you're submitting software, you could submit it to the "free software" section. Just remember, some freebie sites want you to link to their web site before they will list your freebie submission.

Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.

Clone your advertisements all over the Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles.

Allow people who do not have time to explore your site to download your web site in e-book format. This will allow them time to view it offline. Just compile it like you would a normal e-book. You could also turn it into a viral marketing tool by allowing people to give it away to others for free.

Hold a contest on your web site. Give other web sites the option of offering it to their visitors. This'll multiply your advertising all over the Internet. It would become a viral contest. Of course the contest must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers.

Allow your visitors to reprint the content on your web site. Just ask them to include your resource box and a link to your site in exchange. This will turn your content into a traffic machine and the external links will help increase your ranking in some search engines.

Anders Eriksson, a 41 year project manager from Sweden, reveals his viral marketing strategies that can be applied to just about any business...

Contact: anders.eriksson@legaldivx.com
http://www.legaldivx.com

Amazing Article Marketing - Latest 4 Popular Secrets to Improve Your Article Marketing

A lot of webmasters and online entrepreneur prefer using article marketing as their primary product promotional and marketing tool because aside from the fact that is it cost-effective, it is also hassle-free to use and it never fails to deliver great results. Currently, it is considered as the best free internet tool not only in positioning yourself as an expert on your chosen niche but also in augmenting your websites traffic and improving your page ranking.

Here are the latest 4 popular secrets to improve your article marketing:

1. Build rapport with your readers. As you know, one of you main objectives in writing and publishing your articles online is to build rapport with your readers so they will trust you and consider doing business with you. This can easily be done by writing in a conversational tone, connecting your readers to your content, and showing empathy whenever appropriate. It would also help to create a compelling author's bio to give your readers a chance to get to know you more on a personal level.

2. Boost the number of your inbound links. If you want to easily get ahead of the pack, you must devise a mechanism that will allow you to explode the number of your articles and submissions so you can gain more backlinks for your website. Some online entrepreneurs hire ghostwriters to do the task for them while others who do not have the budget spend more time writing short articles that are quicker and easier to write.

3. Maximize the use of your resource box. Did you know that most leading article submission sites will allow you to use up to three hyperlinks on your resource box? Take advantage of this so you can easily increase your conversion rate. To make this work for you, use at least two anchor texts using the most popular keywords in your niche and one absolute URL.

4. Strike out sales pitches from your articles. If you think that advertising your products on your articles is the easiest way to connect with your target market, then you are wrong. You have to understand that when people opened and read articles online, they expect to get answer to their questions or solutions to their problems. If you present them a sales letter-like article, they will surely close it and move to the next one that can offer them what they truly need.

Do you want to learn more about how I use article marketing techniques, and list building methods to generate over $15,347 per month online?

Find out free here: How to Make 5 Figures Online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Internet Marketing is BOTH an Art and a Science

Depending on your nature you probably look at Internet marketing, all marketing for that matter, as a numbers game. You send "x" number of letters, faxes, or emails and you get "y" results. So you concentrate your efforts on activities geared to increasing the percentage of replies. It's a numbers game to you.

Others place the vast majority of their effort on why they are marketing what and to whom. While their counterparts above will blast the message to a wide audience hoping for a few sales of leads, these marketers will send very very few messages to the precise individuals they want as customers, expecting that they will be able to move every one of them from suspect to prospect to first level customer to key account.

In fact the most effective Internet marketers combine the art and the science better than the unsuccessful marketers - because it takes both to achieve optimum results. And that is why we collected several hundred articles by experts from both camps.

Our mission is to provide resources for business owners and professional solution providers and it occurred to us that offering the widest range of opinions makes more sense than trying to tell you that we have all the answers.

In the nav bar on our web site we have a link to our "Internet Control Panel" where we describe how we are using the Internet to grow our business, but your business is likely very different and you have different goals, objectives, strengths, weaknesses, contacts, etc. If you visit that page and those connected to it you might find a tool or strategy you can integrate into what you are already doing, or not I don't know.

One reason we have so many articles about Internet marketing, in several different article sub-directories, is because of the discussion going on hot and heavy between those who believe in push marketing and those who prefer pull marketing.

Pull marketing is about having such a compelling offering in such an attractive package and available especially for people like them that they can't resist. If you want to know what pull marketing looks like check out a fly fishing video.

In fly fishing the "fly" at the end of an incredibly long fishing line connected to a very long fly rod, never seems to touch the water. The fish keep looking up as the "fly' dances tantalizingly just above the surface. Eventually they can stand it no longer and leap out of the stream and grab the "fly" in mid air.

That's how your pull marketing should work too. And since there are so many ways to approach it we've collected many different explanations in numerous articles.

When people think of push marketing they usually think of email marketing. That's because it is an economical, compelling, and direct marketing tool. If done right it will drive responses in impressive numbers and with today's technology it can be personalized endlessly. But that doesn't make it easy or simple to do.

Email's just a tool and so it is only as effective as the person or company using it. And the same elements to consider as any other direct marketing tool still apply before you send the email, during the process itself (delivery issues for example) and after the campaign is over - when you work to figure out what went right, what went wrong, and what you'll do differently next time.

Among the articles in the Internet Marketing article directory are various examples and strategies that will make your next email marketing endeavor more effective.

And because there are so many articles, 2,500 plus, you will save time by using the keyword based internal search engine in the nav bar. That's also true because often articles written about something other than Internet marketing contain just the nuggets you are looking for.

Finally, we all tend to look for other people's opinions to support our own. Then when things don't work we have someone else to blame. I encourage you to resist that temptation here and read articles on both sides of whatever strategy you are considering. Then make a well considered business opinion based on the whole story.

Remember, it is easier (and more cost effective) to do it right the first time, than it is to do it over!

Wayne Messick, author, consultant, and peer group facilitator is the publisher of articles to help you grow your business at http://www.iBizResources.com/article_directory/ If you are a business advisor wanting to maximize your potential,here are strategies we are using to generate record revenues. If you are a business owner wanting to leverage what you are already doing right visit the Peer Groups area of our website.

Successful Art To Making Money On The Net - Part 1 Of 3

If you are looking to make some money off the net, first you must plan.

THE PLAN

Planning is the essential backbone to any goal. Before I even think of executing any idea, I must have a plan in place before making that goal a success.

success /sYks[s/ Pronunciation Key - Show Spelled Pronunciation[suhk-ses]

Pronunciation Key - Show IPA Pronunciation -noun

1. the favorable or prosperous termination of attempts or endeavors.
2. the attainment of wealth, position, honors, or the like.
3. a successful performance or achievement: The play was an instant success.
4. a person or thing that is successful: She was a great success on the talk show.
5. Obsolete. outcome.

Success is what we all want in life and to be successful in life, we must have a plan in place in order to reach success.

PLANNING IS THE MOST IMPORTANT SKILL TO MASTER IN ORDER TO MAKE ANYTHING ON THE NET

With that being said, how do we start our plan to making money on the net???

Ask yourself this, What product or products am I going to sell??

In order to know what product or industry to promote or sell, we must make a list of what are called "keywords".

So lets break this down to laymens terms, in order to make money on the net, first I must start a plan and find a product. How I find a product is through"keywords" - called keyword research.

Keyword research is simply finding a product.

So let's review what what is in part 1 of 3 of creating a plan to making money on the net.

1. Successful Marketing

a. Creating a plan.

1. Keyword list.

2. Business Ideas.

3. Online Presence.

We have completed Part 1.

In the next few days, I will continue with part 2.

Drew Jones writes on marketing and business related issues. You can learn more by visiting my blog, http://www.drewjones.com